DANA CRAWFORD
Looking for partnerships and collaboration opportunities in the fitness industry.
Certified strength trainer with background in marketing and sales looking for opportunities to merge the two disciplines.
Experienced personal strength trainer working in one-on-one personal training and group fitness training environments. Business-savvy strategist, known for devising and implementing sales/marketing development and growth plans with focus on achieving bottom-line outcomes. History of success in meeting and exceeding successful records of sale, generating leads, and driving business growth. Remarkable acumen in managing high-profile accounts for renowned clients as well as leading cross-functional teams to exceed client expectations. Prudent in analyzing customer insights, supervising brand performance, and competitive dynamics to shape marketing strategy and address customer needs. Well-versed in developing long-term relationships with clients and formulating robust plans to grow existing accounts. Skilled in building congenial relations at all organizational levels.
AREAS OF EXPERTISE
CAREER EXPERIENCE
ONE-ON-ONE TRAINING
25 years of experience with 1000’s of training hours
Clients ranging from the untrained to advanced, youth to senior adult
Functional, creative and variety-rich programming. Adjusting intensity, and other variables on the fly as needed
Expert in body composition manipulation and transformation
Extensive knowledge of exercise science using a wide variety of implements
Uniquely skilled at translating and teaching movement patterns, technique and form
Specific focus on safety and working within client’s ability and comfort level
Highly motivational, disciplined and personable.
GROUP TRAINING
Extensive experience working with classes of 3 to 25
Expert in group-style strength training incorporating passive/isometric/active/dynamic stretching, calisthenics, plyometrics, and a variety of free weight implements
Proficient in strategic, mindful and creative programming for all fitness levels
Highly attuned, adaptive leader and motivator
Application of one-on-one proficiencies as opportunities are presented
FILM & INK GROUP
Film & Ink is a boutique law firm specializing in servicing the entertainment industry.
Los Angeles, CA
MARKETING MANAGER
Develop, refine, and execute comprehensive marketing strategies in alignment with company's goals and objectives. Plan, launch, and manage marketing campaigns across various channels, such as digital, print, social media, and events, ensuring brand consistency and messaging effectiveness. Implement and maintain brand identity guidelines to ensure consistent brand image across all marketing materials and communication. Create, curate, and schedule content on social media platforms to increase engagement and brand awareness.
Key Accomplishments:
Increased brand visibility and engagement by leading marketing and promotional initiatives, including brand development, social media management, and participation in industry events.
Improved client acquisition by addressing client inquiries through incoming calls, while assessing their needs and promoting company services.
Enhanced business efficiency by providing comprehensive training to newly onboarded attorneys on administrative and operational tasks with particular focus on billing procedures.
Proficiently utilized Practice Panther database to instruct new attorneys in recording client activities, ensuring accurate and timely billing for services rendered.
Maximized client satisfaction and retention by maintaining client status reports and tracking service progress.
Conducted research activities to stay updated with industry trends and provide valuable insights for decision-making.
Optimized operational proficiency by streamlining administrative tasks, including supply ordering.
NATIONAL PHARMACY
National Pharmacy is an independent, custom compounding pharmacy with a specialty in Worker’s Compensation and personal injury.
West Hollywood, CA
DIRECTOR, SALES & MARKETING
Liaised with companies providing medical equipment and diagnostic devices to expand service offerings and improve patient care. Created promotional collateral, including websites, brochures, and marketing materials to increase pharmacy's visibility and reputation. Established productive relationships with key clients and partners. Remained up-to-date with industry trends and market conditions to identify opportunities and threats. Utilize data and analytics to track campaign effectiveness, sales performance, and ROI.
Key Accomplishments:
Achieved business growth by generating leads via networking, marketing initiatives development, and active participation in industry events.
Expanded reach and services of pharmacy by developing synergistic partnerships with various companies.
Promoted pharmacy services by performing extensive fieldwork, visiting medical offices, and engaging with healthcare professionals and office directors.
Attained primary goal of each meeting by closing business deals and encouraging medical offices to order medications for their patients from pharmacy.
Distinguished pharmacy by specializing in dispensing medications for workers' compensation and personal injury cases, adding unique value to business.
Augmented services for patients, medical offices, and pharmacy by collaborating with partner companies and creating mutually beneficial relationships.
Strengthened business relationships by participating in industry events, such as trade shows, while providing valuable incentives like meals to medical offices
DIRECTOR, FIELD OPERATIONS
STRATEGIC MERCHANDISING PARTNERS
Licensing and merchandising company.
Ventura, CA
Director of field operations and training for national sales team. Managed accounts for high-profile clients like Logitech, Disney, Lucas Arts, and Zoom, ensuring their products received prominent visibility and promotion in technology retail stores. Leveraged extensive expertise to create tailored solutions and fulfill unique needs of each client. Monitored industry trends, best practices, and emerging technologies to enhance operational efficiency. Strengthened positive relationships with suppliers, vendors, and external partners to support operational needs.
Key Accomplishments:
Met business objectives and goals by steering dedicated team of 15 administrators, managers, and sales professionals.
Developed and delivered training materials, including training videos, to empower field marketing representatives and enhance their product promotion skills.
Fostered strong relationships to drive success within retail channel in collaboration with regional managers and field staff.
Grew business profitability by promoting cutting-edge technology products and entertainment software to consumers.
Supported Zoom, company specializing in high-end merchandise kiosk machines, in expanding their market presence, particularly for products, including iPads and advanced technology..
EDUCATION
GEORGIA STATE UNIVERSITY, Atlanta, GA
BA Business Administration with an emphasis on marketing
National Academy of
Sports Medicine Certified
